STYLE CONCEPT, INTERIOR & STYLING
PHOTOCONCEPT, VISUAL STORYTELLING, 4 SEASONS + PR EVENT
For client ESPRIT Home the conceptual idea for 2016 was to include the idea of mutual space sharing of contemporary living combined with the branded products in the concept theme of „Fusion Living“.
For this an apartment house in trendy Berlin was chosen where 4 apartments housed 6 different personalities and Lola, the dog. These inhabitants would not only communicate on a daily base, but their friendship was unique and full of energy. It was important to show the difference of seasonal products just as much as to show the characters living in each look, so the interior of each apartment was carefully created and arranged to match the collection. Extending this vibrant conceptual storytelling into a PR event where 100 guests shared great food, music and a fantastic evening seated at a 25 meter long table in the middle of a display of products. So much fun and such great feedback!
For this an apartment house in trendy Berlin was chosen where 4 apartments housed 6 different personalities and Lola, the dog. These inhabitants would not only communicate on a daily base, but their friendship was unique and full of energy. It was important to show the difference of seasonal products just as much as to show the characters living in each look, so the interior of each apartment was carefully created and arranged to match the collection. Extending this vibrant conceptual storytelling into a PR event where 100 guests shared great food, music and a fantastic evening seated at a 25 meter long table in the middle of a display of products. So much fun and such great feedback!
