INTERNATIONAL FAIRS 2017
Working with international furniture client ROLF BENZ is a great pleasure. For many years now I have supported the brand, first as a stylist on set, later taking the task further into introducing a new trend theme for every upcoming seasonal year and forming with that the visual perception of all international and national fairs of ROLF BENZ. Implementing this style, mood and conceptual story telling into the ROLF BENZ showrooms from Hamburg to Xiamen succeeded equally well. This global player not only has fantastic products, it also has an amazing team spirit and creative energy to thrive on.
In 2016 the creative conceptual idea was to create a „Salon“, a stylish and rich ambient dipped in a deep blue wall tonality that was accentuated with large scale artworks framed in heavy wood. Beautiful pendant and floor lamps in the main area as well as carefully selected accessories were chosen to complement the look, a wallpaper designed especially to create a feeling of depth in the look of the wooden paneled squares and in parts like the walls of a tent. To offer a creative twist, the conceptual theme „The Circus of Life“ offered some surprising views, like the slight abstraction of elegant artworks, the bowler hat lamps as well as accessories chosen. A vibrant yet elegant style evolved that was very well perceived by an international audience.