PHOTOCONCEPT, VISUAL STORYTELLING, 4 SEASONS + PR EVENT
So the conceptual creative route proposed for 2015 lead directly into nature, building up huts in amazing landscapes, each one portraying a different season. Spring was a fresh „Lakeside“ hut right there on the cool riverbank, summer found it´s perfect spot on the sandy beach overlooking the ocean , the autumn location was a breathtaking tent/hut in the desert and a cool winter forest housed the hut for the winter collection. It was a challenging experience for all team members as 2,3tons of material had to be build up and wrapped every couple of days, with days of travels in vans in between and an average 40°C in daily temperature .. - but it was worth every minute of it. Visually one of the most grasping contents ever delivered! Thanx to Bernd, whose photography is always just breathtaking!