PHOTO CONCEPT, VISUAL STORY TELLING FOR 4 SEASONS
One of the seasonal concepts to present, style & photograph the ESPRIT Home collection was a mix of personalities representing the emotional mood of each season in combination with one specific color code. For each season we casted a model with the look needed and who could symbolize one specific emotion, e.g. for spring a fresh lighthearted mood, in summer a playfulness, autumn portraying a warm coziness and winter a very beautiful calm spirit. Together with these portraits, the overall look and feel of each seasonal ambience would differ; from soft pastel aqua tonalities in spring to bold, fresh strong colors like yellow in summer, a dark moody blue in autumn and a nude charcoal color for winter.